Terms of Service
Legal terms and conditions for using our platform
Terms Scope and Platform Compliance
These Terms of Service govern your use of our ETF and index fund education platform. By accessing or using our services, you agree to be bound by these terms and our associated policies.
Our platform integrates with major advertising platforms including Google, Facebook/Meta, and Microsoft to deliver personalized educational experiences and measure service effectiveness. Your use of our platform constitutes agreement to these integrations and associated data practices.
These terms ensure compliance with advertising platform policies, regulatory requirements, and industry standards while protecting both your rights and our legitimate business interests.
Please read these terms carefully as they contain important information about your rights, responsibilities, and our liability limitations.
Advertising and Marketing Terms
Data Collection for Advertising
Consent Requirements: Use of advertising cookies and tracking technologies requires your explicit consent through our cookie management system. You may withdraw consent at any time through browser settings or our preference controls.
Marketing Data Types: We collect behavioral data, interaction patterns, conversion events, device information, and geographic data to optimize advertising campaigns and measure educational program effectiveness.
Third-Party Networks: Our platform utilizes third-party advertising networks including Google Ads, Facebook Business, and Microsoft Advertising to reach potential students and measure campaign performance across platforms.
Behavioral Advertising: We engage in behavioral advertising practices that create user profiles based on website interactions, interests, and engagement patterns to deliver relevant educational content and course recommendations.
Cross-Device Tracking: When you consent to tracking, we may collect data across multiple devices and platforms to provide consistent experiences and measure advertising effectiveness comprehensively.
Advertising Targeting Practices
Interest-Based Advertising: We use interest-based advertising methods to show relevant educational content to users interested in investment education, financial literacy, and ETF/index fund strategies.
Remarketing Activities: Website visitors may see our advertisements on other platforms as part of remarketing campaigns designed to encourage continued engagement with our educational content.
Lookalike Audiences: We create lookalike audiences based on existing students to identify potential learners with similar interests and characteristics for targeted advertising campaigns.
Geographic Targeting: Advertising campaigns primarily target Netherlands residents and individuals interested in European investment markets, with demographic targeting based on educational interests.
Frequency Management: We implement frequency capping to limit advertising exposure and ensure a balanced user experience across advertising platforms.
Marketing Communications
Email Marketing Consent: Email marketing requires explicit opt-in consent. All marketing emails include clear unsubscribe options, and we honor opt-out requests within 48 hours of receipt.
Educational Content Distribution: Marketing communications focus on educational content, course announcements, market insights, and investment education resources relevant to your expressed interests.
Social Media Advertising: We advertise on social media platforms including Facebook, Instagram, LinkedIn, and YouTube, targeting users interested in investment education and financial learning.
Affiliate Marketing Disclosure: When we engage in affiliate marketing or partnerships, we clearly disclose these relationships in accordance with advertising standards and regulatory requirements.
Promotional Compliance: All promotional communications comply with applicable advertising laws, platform policies, and educational marketing standards for truthfulness and transparency.
User Obligations and Prohibited Uses
General User Obligations
Accurate Information: You must provide accurate, complete, and current information when registering for courses, submitting contact forms, or engaging with our educational services.
Age Requirements: Users must be at least 16 years old to provide consent for advertising cookies and marketing communications, or 18 years old to enroll in paid educational programs.
Account Security: You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account access.
Legal Compliance: You must comply with all applicable laws and regulations while using our platform, including data protection laws, advertising regulations, and educational service requirements.
Intellectual Property Respect: You must respect intellectual property rights in educational content, course materials, and proprietary methodologies provided through our platform.
Prohibited Activities
Advertising Fraud: Users may not engage in ad fraud, click fraud, or any attempts to artificially manipulate advertising metrics, campaign performance, or conversion tracking systems.
Automated Interactions: Bot traffic, automated clicking, scripted interactions, or other non-human engagement with our platform or advertising systems is strictly prohibited.
System Circumvention: Attempts to circumvent advertising systems, tracking mechanisms, payment processes, or security measures are not permitted and may result in account termination.
Misleading Metrics: Creating false engagement metrics, manipulating analytics data, or providing misleading information about course performance or student outcomes is prohibited.
Data Harvesting: Scraping, harvesting, or systematically collecting data from our platform, including student information, course content, or proprietary educational materials, is not allowed.
Tracking Interference: Deliberately interfering with tracking mechanisms, advertising pixels, or analytics systems that support our educational platform operations is prohibited.
Content and Conduct Restrictions
Legal Content Only: Users may not post, share, or distribute illegal content, including content that violates intellectual property rights, privacy laws, or regulatory requirements.
No Deceptive Practices: Misleading claims about investment returns, false testimonials, deceptive marketing practices, or misrepresentation of educational outcomes is strictly prohibited.
Anti-Spam Policy: Unsolicited communications, spam messages, or bulk distribution of promotional content through our platform or to our users is not permitted.
Malicious Code Protection: Users may not introduce malware, viruses, or other malicious code that could compromise platform security or user safety.
Professional Standards: All interactions must maintain professional standards appropriate for an educational environment focused on financial and investment education.
Identity Integrity: Impersonation of other individuals, organizations, or misrepresenting your identity or qualifications is not allowed on our platform.
Platform-Specific Compliance
Google Ads Policies Compliance
Prohibited Content: Our platform complies with Google's prohibited content policies, avoiding counterfeit goods promotion, dangerous product advertising, and inappropriate content that violates Google's advertising standards.
Financial Services Restrictions: As an educational platform, we adhere to Google's financial services policies, focusing on educational content rather than financial advice, investment recommendations, or trading services.
Editorial Standards: All content meets Google's editorial requirements for clear, relevant, and professional presentation, with accurate grammar, spelling, and factual information.
Landing Page Requirements: Our website maintains functional landing pages with accurate tracking implementation, relevant content, and transparent information about our educational services.
Data Usage Compliance: We comply with Google's data use policies, including proper consent mechanisms, data retention practices, and user privacy protections as required by Google's advertising platform.
EU User Consent: For European users, we implement Google's EU user consent policy requirements, ensuring proper consent collection and management for advertising personalization.
Facebook/Meta Advertising Policies
Community Standards Compliance: Our platform upholds Facebook's community standards, promoting authentic identity, respectful interaction, safety, and dignity in all educational communications.
Financial Products Policy: We comply with Meta's financial products advertising policies, clearly distinguishing educational content from financial advice and avoiding misleading investment claims.
Educational Content Standards: All advertising content focuses on legitimate educational services, avoiding prohibited content categories and maintaining professional standards for educational advertising.
Custom Audience Compliance: Use of Facebook's custom audience features complies with Meta's terms, including proper data hashing, consent requirements, and audience management guidelines.
Pixel Usage Guidelines: Facebook Pixel implementation follows Meta's guidelines for proper installation, data collection transparency, and user privacy protection measures.
Business Verification: We maintain appropriate business verification status as required for educational advertising and comply with Meta's business verification policies.
Microsoft/Bing Ads Policies
Content Policy Compliance: We adhere to Microsoft Advertising's content policies, avoiding prohibited and restricted content categories while focusing on legitimate educational services.
Editorial Guidelines: All advertising content meets Microsoft's editorial standards for grammar, punctuation, spelling, and professional presentation appropriate for educational marketing.
Landing Page Standards: Our website meets Microsoft's landing page requirements for relevance, functionality, transparency, and user experience in educational service delivery.
Trademark Compliance: We respect intellectual property rights and comply with Microsoft's trademark policies, avoiding unauthorized use of protected terms and brand names.
Financial Services Guidelines: As an educational platform, we comply with Microsoft's financial services advertising guidelines, focusing on education rather than regulated financial activities.
Data Collection Transparency: Microsoft Advertising data usage complies with Microsoft's privacy requirements, including proper consent mechanisms and transparent data collection practices.
Liability and Disclaimers
Advertising-Related Disclaimers
No ROI Guarantees: We make no guarantees regarding advertising results, return on investment, or specific outcomes from marketing campaigns or educational program enrollment.
Third-Party Platform Availability: We are not responsible for the availability, functionality, or policy changes of third-party advertising platforms including Google, Facebook, or Microsoft services.
Ad Approval Discretion: Advertising platforms have sole discretion over ad approval and rejection decisions. We cannot guarantee advertisement approval or placement on any specific platform.
Campaign Performance Variations: Advertising campaign performance may vary based on market conditions, platform algorithms, competition, and other external factors beyond our control.
External Factor Limitations: We disclaim responsibility for advertising performance impacts due to external factors including economic conditions, regulatory changes, or platform policy modifications.
Limitation of Liability
Third-Party Platform Liability: We are not liable for issues arising from third-party advertising platforms, including data breaches, service outages, policy violations, or platform malfunctions.
Advertising Delivery Limitations: We make no guarantees regarding advertising delivery, reach, impressions, or placement and are not liable for underperformance or non-delivery of advertising services.
Data Security Limitations: While we implement appropriate security measures, we cannot guarantee complete security and are not liable for data breaches beyond our reasonable control.
Consequential Damages Exclusion: We exclude liability for indirect, incidental, consequential, or punitive damages arising from platform use, advertising activities, or educational services.
Maximum Liability Cap: Our total liability for all claims is limited to the amount paid for services in the 12 months preceding the claim, or €500 EUR, whichever is lower.
User Indemnification
Advertising Law Compliance: Users indemnify us against claims arising from their violation of advertising laws, platform policies, or regulatory requirements in their use of our services.
Third-Party Claims Protection: You agree to indemnify us against third-party claims related to your use of our platform, violation of these terms, or infringement of intellectual property rights.
Non-Compliance Consequences: Users are responsible for costs and damages arising from non-compliance with advertising platform policies, data protection laws, or other applicable regulations.
Intellectual Property Disputes: You indemnify us against claims of intellectual property infringement arising from your content, conduct, or use of our educational materials.
Defense and Settlement: Indemnification includes reasonable attorney fees, defense costs, and settlement amounts for covered claims, subject to our cooperation in defense strategies.
Legal Information and Dispute Resolution
Governing Law and Jurisdiction
Applicable Law: These terms are governed by and construed in accordance with the laws of the Netherlands, without regard to conflict of law principles.
Jurisdiction: Any disputes arising from these terms or platform use shall be subject to the exclusive jurisdiction of the competent courts in the Netherlands.
Language of Proceedings: Legal proceedings shall be conducted in English or Dutch, as determined by the applicable court rules and party preferences.
International Compliance: Where users are subject to different jurisdictions, we strive to comply with applicable local laws while maintaining consistent service standards.
Regulatory Cooperation: We cooperate with relevant regulatory authorities in the Netherlands and European Union regarding educational services and data protection compliance.
Dispute Resolution Process
Informal Resolution Requirement: Before initiating formal proceedings, parties must attempt informal resolution through direct communication and good faith negotiation for at least 30 days.
Mediation Preference: We encourage mediation through recognized dispute resolution services as a cost-effective alternative to litigation for resolving conflicts.
Small Claims Exception: Users may pursue claims in small claims court for individual disputes under the jurisdictional limits of such courts.
Legal Notice Requirements: Formal legal notices must be provided in writing with specific details of the dispute, attempted resolution efforts, and requested remedies.
Response Timeframes: We commit to responding to formal dispute notices within 30 days and working toward resolution within 90 days where reasonably possible.
Service Modifications and Updates
Platform Integration Changes: We may modify advertising platform integrations, tracking technologies, or third-party services based on platform updates, policy changes, or service improvements.
Educational Content Updates: Course content, educational materials, and learning resources may be updated to reflect market changes, regulatory updates, and pedagogical improvements.
Terms Modification Policy: These terms may be updated to reflect legal changes, service modifications, or policy updates. Material changes will be communicated with reasonable advance notice.
Continued Use Acceptance: Continued use of our platform after terms modifications constitutes acceptance of updated terms, subject to any grandfathering provisions for existing enrollments.
Service Discontinuation: We reserve the right to discontinue services with reasonable notice, providing alternatives or refunds where appropriate for affected users.
Legal Contact Information
Legal Notice Delivery: Legal notices should be sent through our website contact form with "Legal Notice" indicated in the subject line for proper routing and processing.
DMCA Takedown Requests: Copyright infringement claims should be submitted through our contact form with complete DMCA takedown notice information including identification of copyrighted work and infringement location.
Regulatory Inquiries: Regulatory bodies may contact us through official channels. We cooperate fully with legitimate regulatory inquiries regarding educational services and data practices.
Law Enforcement Cooperation: We cooperate with law enforcement agencies through proper legal processes including valid subpoenas, court orders, and other legal instruments.
Business Hours Response: Legal communications are processed during standard Netherlands business hours, with acknowledgment typically within 48 hours and substantive response within appropriate legal timeframes.
Last updated: August 18, 2025