Cookie Policy

Introduction to Our Cookie Usage

We use cookies and similar technologies to enhance your browsing experience, provide personalized content, and support our advertising efforts. This policy explains how we collect and use data through various tracking technologies.

Our website integrates with major advertising platforms including Google Ads, Facebook Pixel, and Microsoft Advertising to deliver relevant content and measure campaign effectiveness. These services help us understand user behavior and optimize our educational offerings.

You have control over your cookie preferences and can modify them at any time using the management tools provided below.

Advertising Platform Tracking

Google Ads Tracking

Google Analytics: Tracks page views, session duration, bounce rates, and user interactions to measure website performance and user engagement.

Google Ads Remarketing: Creates audiences based on website visitors to show relevant advertisements across Google's advertising network.

Conversion Tracking: Measures the effectiveness of advertising campaigns by tracking when users complete desired actions like form submissions.

Audience Building: Segments users based on behavior patterns to create targeted advertising groups and improve ad relevance.

Data Retention: Google Analytics data is retained for 26 months by default, while advertising data follows Google's retention policies.

Facebook Pixel Tracking

Facebook Pixel Functionality: Tracks user interactions, page views, and custom events to measure advertising performance on Facebook and Instagram platforms.

Custom Audience Creation: Builds audiences based on website visitors, engagement levels, and specific actions taken on our website.

Conversion Tracking: Monitors campaign effectiveness by tracking conversions and attributing them to specific advertising efforts.

Behavioral Advertising: Uses collected data to deliver personalized advertisements based on user interests and previous interactions.

Cross-Site Tracking: Connects user behavior across different websites and platforms within the Meta ecosystem for comprehensive advertising insights.

Microsoft Advertising (Bing Ads) Tracking

UET Tag Implementation: Microsoft's Universal Event Tracking tag monitors user actions, conversions, and website interactions for search advertising optimization.

Remarketing List Creation: Segments website visitors into remarketing audiences for targeted advertising campaigns on Microsoft's search network.

Conversion Tracking: Measures campaign performance by tracking goal completions and attributing conversions to specific keywords and advertisements.

Search Ads Personalization: Customizes search advertising experiences based on user behavior and demonstrated interests.

Microsoft Data Practices: Data collection and usage follows Microsoft's privacy policies and data retention standards.

Manage Your Cookie Preferences

Use the controls below to customize your cookie preferences. Essential cookies cannot be disabled as they are required for website functionality.

Advertising Storage (Google, Facebook, Bing)

Enables ad personalization and remarketing campaigns

Analytics Storage (Performance Measurement)

Tracks website usage and performance metrics

Advertising User Data (Audience Building)

Creates targeted advertising audiences

Ad Personalization (Targeted Advertising)

Personalizes advertisements based on interests

Functionality Storage (Essential)

Required for website functionality

Always Active

Personalization Storage (Content Customization)

Remembers user preferences and settings

Security Storage (Fraud Prevention)

Protects against fraud and security threats

Always Active

Your Rights and Opt-Out Options

Platform-Specific Opt-Out Links

Browser-Level Controls

Do Not Track Settings: Enable Do Not Track in your browser settings to signal your preference against tracking to websites you visit.

Third-Party Cookie Blocking: Most modern browsers allow you to block third-party cookies while maintaining essential website functionality.

Private/Incognito Browsing: Use private browsing modes to limit tracking, though some persistent identifiers may still be collected.

Browser-Specific Management: Each browser provides cookie management tools in their privacy or security settings sections.

Ad Blocker Information: Popular ad blockers like uBlock Origin, AdBlock Plus, and Ghostery can help limit advertising trackers.

Your Legal Rights

Right to Withdraw Consent: You can withdraw your consent for cookie usage at any time using the preference controls above or by clearing your browser cookies.

Right to Object: You have the right to object to processing of your personal data for marketing purposes through the opt-out mechanisms provided.

Right to Access: You can request access to personal data we have collected about you through our various tracking mechanisms.

Right to Data Portability: You may request your personal data in a machine-readable format for transfer to other services.

Right to Erasure: You can request deletion of your personal data, subject to legal and technical limitations.

How to Exercise Rights: Contact us through the website contact form or adjust your preferences using the platform-specific controls listed above.

Third-Party Data Sharing

Data Recipients

Advertising Platforms

• Google (Analytics, Ads, Tag Manager)
• Meta/Facebook (Pixel, Conversions API)
• Microsoft (Bing Ads, Clarity Analytics)
• Programmatic advertising networks
• Retargeting and remarketing platforms

Service Providers

• Analytics and measurement providers
• Marketing automation platforms
• Conversion tracking services
• Audience segmentation partners
• Customer data platforms

Types of Data Shared

Behavioral Data: Browsing patterns, page views, time spent on site, click-through rates, and interaction with website elements.

Conversion Data: Form submissions, goal completions, purchase behavior, and other conversion-related activities.

Technical Information: Device type, browser information, screen resolution, operating system, and technical specifications.

Geographic Data: IP-based location information, country, region, and city-level geographic identifiers.

Engagement Metrics: Session duration, bounce rates, pages per session, and other user engagement indicators.